Summary of Qualifications
More than ten years of success in professional communications for campaigning organisations, trade unions and charities, backed by experience as a community organiser and leader. Sharp message instincts, crisp and clear writing, an eye for design, and proven media relations and event coordination skills.
Technical proficiency: Email marketing and advocacy systems including Convio, Constant Contact, Contactology, GraphicMail, and MailChimp; content management systems including WordPress, Squarespace, Joomla, Movable Type, Umbraco, and custom-built systems; web languages including HTML and CSS; design software including Adobe Photoshop and InDesign; video production with Adobe Premiere.
Prostate Cancer UK
Digital Engagement Manager, August 2012–Present
Develop and implement a strategic approach to improving engagement across all digital channels, including social media and email marketing; lead a continuous programme of measuring, testing and implementing new methods of digital engagement; provide expertise across the organisation and lead staff trainings; oversee development of large supporter and service user engagement projects.
James Randi Educational Foundation
Communications Director, December 2010–February 2012
Tripled media coverage within the first few months in my position. Developed strategy for building the Foundation’s public image as a science education and consumer advocacy organisation and oversaw all external communications. Trained leaders and staff to communicate effectively through the media, and worked with field staff to develop issue-driven campaigns that won positive coverage within both social media and traditional media.
National Union of Healthcare Workers
Communications Director, January 2009–November 2010
Led media relations for a newly-formed trade union through a period of high stakes and intense activity, earning more than 70 favourable news stories in the first five months. Defined the organisation’s public identity by developing message guidelines, producing press materials, and creating the union’s web site (NUHW.org). Wrote speeches, email blasts, and talking points for top union officers and rank-and-file leaders. Designed mail pieces and field leaflets for new organising and union choice campaigns.
SEIU United Healthcare Workers-West
Communications Coordinator, July 2008–January 2009
Directed statewide media outreach. Oversaw a team of six communications specialists, from interviews and hiring decisions to performance reviews and staff development plans. Improved department infrastructure, including an overhaul of the media database and development of an intranet site for internal communications. Provided media training for campaign staff, union members, and other spokespeople. Advised on union organising, contract bargaining, and issue campaigns.
Service Employees International Union
Senior Communications Specialist, March 2007–July 2008
Campaign Communications Specialist, August 2005–March 2007
Created and executed communications strategies for statewide campaigns that organised more than 18,000 child care providers into the union. Developed messages and materials to reach workers, media, allies, and elected officials. Produced effective campaign websites, mailers, and leaflets. Coached workers to be effective spokespeople, and led trainings for local union communicators.
- 2005 International Labor Communications Association Award: Best Campaign Website
Communications Director, July 2003–July 2005
Communications Coordinator, July 2002–July 2003
Web Producer, July 2001–July 2002
Developed messages, press materials, and literature on reproductive freedom issues. Generated news coverage of the organisation’s programs. Led website redesign and produced regular publications and email communications. Trained activists to develop messages and use the media to win issue campaigns.
Community organiser, 2002-2007
Led a campaign to amend Washington, D.C.’s Human Rights Act, and won the strongest regulations in the country protecting transgender people from discrimination. Brought transgender people and allies from across the city together to form a thriving organisation that is still winning campaigns years later.
- 2006 Pride At Work D.C. Champion for Justice Award
Bachelor of Fine Arts in Photography, University of Oklahoma, 2001
Graduated with distinction; academic minors in Art History and Women’s Studies.
(Equivalent to a 2:1 degree in the UK)
- 1999 River Market Regional six-state juried art exhibition, Grand Prize